Where We’re Going Next: Leadership, Technology, and Vision

At [A], we’ve always believed in the power of content: Structured well, governed thoughtfully, and delivered effectively - to shape digital experiences that matter. That belief continues as we move into an exciting new chapter: The transition to new ownership, led by four long-standing members of our leadership team.

This change is a natural evolution, not a disruption.

A Leadership Team That Knows [A] Inside and Out

In May 2025, four familiar leaders officially stepped into ownership roles:

• Heidi Hess, Chief Executive Officer
   
• Will Sanders, Head of Technology
   
• Beth Weaving, Head of User Experience Strategy
   
• Mike Markley, Head of Content Strategy
   

Together, this group brings decades of experience guiding [A]’s direction and partnering closely with clients. With a deep understanding of our culture, services, and people, they are uniquely positioned to carry forward what makes [A] exceptional, while steering us boldly into the future.

What’s Staying the Same and What’s Evolving

This isn’t a reinvention of who we are. Our mission remains the same: Help organizations get the most out of their content operations and connect more efficiently across all public-facing channels. But under new leadership, there’s a renewed energy and sharper focus on the tools and technologies supporting that mission.

That includes deeper investments in AI and automation, approached ethically and responsibly. We’re finding inventive ways to streamline complex content workflows, market more intelligently, and deliver solutions that adapt as fast as the world changes.

New Site, New Focus

You may have noticed our updated look. The recent website refresh reflects this transition in more ways than one. Built on .NET 8 and Kentico 13, our new site doesn’t just look different, it works differently. It’s easier to navigate, showcases the people behind the work, and includes an AI-powered search experience that makes finding insights fast and intuitive.

This mirrors a broader shift - greater transparency in how we work, more visibility into our team, and a simpler way to explore our services and approach.

Leading Together

What makes [A] unique isn’t just what we do - it’s how we do it. Collaboration is at the heart of our structure. Each leadership team member brings different strengths to the table, and every voice matters. That philosophy extends to our broader team as well: Ideas are welcomed, experimentation is encouraged, and transparency is key.

Internally, the transition has been seamless. Our team has been aware of this shift for months, and we’ve moved forward with excitement and shared purpose. For our clients, this means continuity, stability, and new opportunities to innovate together.

Looking Ahead

We’re stepping into this moment with confidence and clarity. The world of digital experience is changing rapidly, and we’re committed to evolving right alongside it, helping clients anticipate change, embrace smarter strategies, and get more value out of their content operations.

This new chapter isn’t about turning the page on what came before. It’s about building on a strong foundation, with the same mission, the same commitment to partnership and a fresh outlook for what’s ahead.

We're excited for what’s next. Let’s get to work.